Ouya is an Android based video game console. It came to life as the result of a highly successful Kickstarter campaign. The goal was to raise $950,000 and the company actually managed to raise $8,596,474.

All games are free to try. This is mutually beneficial to the company and its customers. The customer gets to try out any of the games before forking out his or her hard earned cash. As a result, more people try the games and hence more people are likely to buy the games.

It’s also good for developers, as they can easily bring their products to the market. No expensive licence is needed. Additionally – because it’s built on Android, any existing Android developer out there already has most of the knowledge needed to produce games for the system.

Product Specifications:

  – Tegra3 quad-core CPU
  – 1GB RAM 
  – 8GB internal flash storage
  – Full HD (1080p) connection to the TV
  – WiFi 802.11 b/g/n 
  – Bluetooth LE 4.0 
  – one USB 2.0 port 
  – Wireless controller with standard controls (two analog sticks, d-pad, eight action buttons, a system button), a touchpad 
  – Android 4.0
  – Ethernet

It’s easy for independent developers to publish games for the system, but there are major companies already producing their own titles. In fact, many of the games available for the Wii U, PS4 and Xbox One will also be available for the Ouya.

The downside of the Ouya is that it is far less powerful than the other major consoles. But it also costs a fraction of the price, and the games are also much cheaper. So I guess it’s aimed at a slightly different market.

It’s still early days… but time will tell – perhaps Ouya represents the future of gaming.